How to effectively target mom bloggers
Mothers are a $1.7 trillion annual purchasing segment in the US, according to M2Moms, a conference on mother-targeted…
Six tips on marketing to small businesses
Small businesses represent 99.7% of all employer firms and create more than half of the nonfarm private gross…
How to ensure your company is using quality data
Why are marketers paying so much attention to data quality? Companies are starting to recognize data quality as…
Six issues CMOs must address now
The economy finally showed signs of recovery at the beginning of 2010 as marketers began to get back…
A view from the in-box
E-mail marketers, can we have a chat? I’m up late, trying to meet a deadline, and I’m distracted…
Four reasons to consider direct mail over e-mail
Sending e-mail blasts to customers and prospects is cheap, easy, and fast, but how does e-mail stack up…
Four Reasons to Consider Custom Publishing
Custom publishing is rapidly becoming a preferred customer relationship tool for companies in industries as diverse as pet…
Four life stages that trigger sales
Send the right message to the right customer at the right time. Most marketers can figure out how…
Intelligent Mail lassoes 500 million mail pieces
Marketers need not wonder if Intelligent Mail can handle promotional mailings, according to Thomas Day, SVP of intelligent…
Location intelligence uncovers new growth opportunities for MediaNews Group
The ability to leverage core strengths and diversify into new product lines is vital to the publishing industry,…