A comeback for credit cards
The financial services industry generally and credit card companies in particular hunkered down in 2009, trimming marketing budgets…
Financial services marketers must restore trust
It’s no surprise that small businesses are getting hit hard by the economic downturn. This creates both an…
Right lists offer a lift
When the nation’s economic indicators began a steep descent last fall, some companies began a defensive retreat from…
Direct mail has staying power
DMNews-Pitney Bowes Click below to view full article and survey results “Is direct mail deader than disco?” That…
Kodak’s moment
The business world is grappling with economic uncertainty as we head towards the end of 2008, but Eastman…
Government-to-public campaigns use commercial marketing tactics
Whether it’s a safety initiative, a healthy eating campaign or an effort to increase the amount of people…
Industrial strength
When industrial electrical contractor Northern Kentucky Electric Service (NKES) was founded 16 years ago, the company got its…
Promotion devotion
One of the Web’s hottest new virtual communities may be at the cutting edge of Web 2.0, but…
List marketers play the name game
Finding the right vertical lists can be tough, experts say. Pamela Oldham explores what one marketer is doing…
Custom publishing packs a marketing punch
When AT&T and Cingular merged in late 2004, the biggest problem the two wireless telecom giants faced was…