From idea to production: iMagine-It-Tech
We hear about how analytics is changing the skills marketers need to interpret customer demand online. Moreover, the digital…
Meet the Marketer: Jeff Ernst, CEO of Smync
It’s hard to keep good news to yourself. When it comes to acquiring a desired smartphone, say, or…
Microsoft: Adding an R to IoT
Finding a market to build a presence can be hard for any technology company, be it a start…
Getting a full picture of the customer’s digital experience
For the longest time website metrics generated by customer online visits, were a proxy for understanding customer needs. But…
Data and “tech trust” are changing the automotive industry
Every year, when I was boy, my father would take me to the Chicago Auto Show. He would trust…
Ad block wars: the block breakers strike back
Mighty surprises can grow from a small seeds. Advertisers are dealing with a surprise of their own, a…
CampaignChain links channels
We hear about analytics solutions on an almost daily basis. Businesses are expected to invest increasingly in these…