Cashierless Stores Create Digital Opportunities
Consumers love their smartphones. They also love quick purchases when the day is packed with errands. So…
How Micro-Influencers Can Bring Macro-Sales
Influencers have become important brand advocates, whose videos, posts, and images initiate consumer word of mouth about a…
How to Budget Right on Content: Analytics Corner
Marketers sometimes act as if a budget is an unchangeable set of numbers that establishes the spending choices…
How Upgrading UX Can Upgrade the In-Store Experience
Music aficionados may debate the merits of vinyl records, CDs, or digital downloads, but the common factor will…
Crafting Better Ad Messages for the Holidays
The weather outside may be turning frightful, but the opportunity for excellent holiday sales is delightful – at…
Consent: The Data Privacy Battleground
“Over time that awareness of wrongdoing builds up. You feel compelled to talk about it. The more you…
Keep Campaigns Energized By Avoiding Ad Fatigue: Analytics Corner
Can marketers imagine how customers feel if they see the same ad message at every turn? Yes, the…
Why Reach Is No Longer The Key To Social Media ROI: Analytics Corner
Do you feel like your Facebook page post or tweets are not connecting with people as much as…
If You’ve Got It, Flaunt It (Just Not Your Phone): Analytics Corner
Every day marketers see a new article or video about understanding the customer journey online. It’s mostly assumed that…
Are You Feeling ABM? Analytics Corner
ABM has emerged as a terrific starting point to tailor dedicated marketing content and associated service to prospect…