How to Plan Content Using Google Analytics Reports
Content marketing, the strategy of creating and distributing media that supports a product or service message, has become…
Video Marketing: From Rhythm to Algorithm
With content marketing being a staple of digital marketing strategy, businesses are looking for easier ways to create…
How Open Source Databases Improve Data Management Options for Marketers
Researching the latest marketing trends, we often see and hear the term “martech,” of course. The “mar” portion…
Choosing a Deep Link Strategy for an App
The customer journey often begins with a link. Where should a link ultimately take you? It’s not an…
How to plan a paid search call extension strategy
Everyone loves how a suit or a dress that has been tailored fits the wearer. The same can…
How to manage the changing social ad landscape
Beyond the overwhelming dominance of Facebook, the social media landscape seems to change every year, as well as the…
Meet the CEO: Mitch Alhenius of Feed Inc.
Cognitive computing is becoming less of a sci-fi fantasy and more of a viable digital marketing resource. Cognitive computing…
Meet the Marketer: Giles House, CMO of CallidusCloud
Multichannel access to customers has impacted sales management as much as it has influenced marketing media strategy. New…
Casting marketing to the right screen
If you are like most people, you prefer to binge watch a favorite program series on Netflix or…
Google amps up mobile load speeds
As the marketing world continues its steady march to mobile, managers and developers alike are recognizing how accelerated webpage…