Pini Yakuel
4 posts
Pini Yakuel is the founder and CEO of Optimove, the first customer-led marketing platform.
Internet Retailers Face Post-Covid Challenges as Bankruptcies Rise
By the end of March 2023, nine retailers had filed bankruptcy, compared to two at the same time…
Yesterday’s Killer App, Email, Can be a Killer in Marketing
Back in the 1990s, the Neanderthal Days of the internet, email was the killer app. Welcome to 2023. An…
Assembly-Line Marketing Leaves Customers Waiting – and Leaving
The customer could not wait any longer. The marketing communications and actions were delayed until well after the opportunity…
As CPI rockets, U.S. consumers expect to slow holiday spending
Despite the reporting that retail sales unexpectedly rose in August, as jobless claims fell – retailers should not count…