When Segments Overlap
Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are…
Lancome’s Loyalty Program Provides a Foundation of Data
Lancome customers mostly shop through retail outlets–however, its online loyalty program helps the makeup company learn more about…
“Cookies Don’t Buy Things”: A Conversation with Acxiom CEO Scott Howe
Acxiom CEO Scott Howe has a lot to say about the potential cookie-less world and the future of…
Music To Our Ears
One would think entertainment companies have it easy. We’re all familiar with the Hollywood superhero blockbuster with a…
Pandora’s Audience Panorama
Heidi Browning, SVP of strategic solutions at Pandora Internet Radio, discusses the company’s success in advertising where, according…
It’s Trulia Important to Test Your Site
Website optimization: the hidden battle. Nobody wants to talk about it, it’s not a particularly sexy activity. But…
Using Direct Mail to Build Cereal Buyers
Direct mail and cereal? It’s not always the most appetizing combination since the cost of sending out a…
Nissan Takes Note With A Versa-tile Marketing Strategy
The millennials aren’t coming into the market. They’re already here. And yet the opportunity they represent is…
Social Media Makes Cents
When Facebook went public last year analysts wondered if ads on the social network giant would actually generate…
Bank of America’s Five Data Environment Surprises
Five years ago Bank of America only sold 10 different financial products. How hard could it be to…