Ad:Tech: Walmart’s Customer Experience Upgrade
When Sara Ortloff Khoury was tasked with revamping Walmart.com, she soon realized that the job was much larger…
Ad:Tech: Making Programmatic Buying More Targeted and Efficient
When it comes to the relatively new industry related to programmatic ad buying—that is, the ability to automate…
Where Data Legislation Falls Short
You know how brands constantly talk about how they have so much data, they don’t know what to…
House of Marley: Jammin’ on Social, SEO, and Content
The headphone space is already crowded with companies like Bose, Skullcandy, and Beats taking up the vast majority…
Digital Hones Brands’ Value-Added Services
Known for its athletic gear and omnipresent swoosh, Nike also has significant traction with its famed Nike+ community.…
Computer Manufacturer Acer Aces Banner Ad Campaigns
Those banner ads that run across e-commerce sites are deceptively complex. On the surface, it seems like the…
Where the Mailstream Meets the Inbox
The convergence of print and digital has been much-discussed in recent years, but what exactly does that mean?…
USPS’s Options: a $14B Annual Loss or a $2B Annual Profit
U.S. Postal Service (USPS) CFO and EVP Joseph Corbett laid out the harrowing financial stakes the agency faces…
The Path to Personalized Mail
One element of USPS Postmaster General Patrick Donahoe’s keynote at the 2013 National Postal Forum (NPF) was focused…
National Postal Forum: Four Challenges for Direct Mail Marketers
There are four key challenges marketers must “embrace” to ensure the effectiveness of direct mail in a multichannel…