Couples Resorts’ Digital Channels Have A Romantic Tryst
Couples Resorts is a boutique Caribbean hotel with four locations in Jamaica and one in Barbados. If anything…
OgilvyOne Worldwide Appoints New President
Who it is: Gunther Schumacher, named president of customer engagement agency OgilvyOne Worldwide. The appointment is in addition…
CMOs on the Move: March 12, 2013
Who it is: Bob Braham, appointed CMO of SGI. What’s his role: He will oversee product management, development,…
Direct Response Ads Drive Growth for AARP’s Bulletin
The lowly state of traditional magazine publishing isn’t news, though the dire industry activity of recent months seems…
The Drill Down: Behind HP’s One Million LinkedIn Followers
When LinkedIn announced last week that HP had become the first company to reach one million followers, it…
Lenovo Optimizes Its Search for Customers
There’s a big difference between a notebook and a laptop, especially when you’re a major computer manufacturer and…
Content’s Digital Domain
Content marketing has a long history—Michelin Guides, which started in 1900, represents one of the earliest forms of…
Microsoft’s Xbox Runs 360s Around Sony’s PlayStation 3
Xbox Total hardware units sold: 74 million Number of exclusive game titles: 128 Playstation 3 Total hardware units…
Edith Ramirez to be Named FTC chairman
The anticipated appointment of Edith Ramirez as the new chairman of the Federal Trade Commission (FTC) by President…
Video: Jim Parkinson, chief digital officer, Valassis
Integrating print and digital is more important than ever. Jim Parkinson, chief digital officer and EVP of digital…