Wonderstruck by an Augmented Reality
Between QR codes and near field communications (NFC), there are a number of technologies designed to bridge the…
Video: Richy Glassberg, COO & CRO, Medialets
Trends to watch in 2013? Medialets COO and chief revenue officer Richy Glassberg talks mobile with Direct Marketing…
Shoe Carnival Cobbles Up a Retargeting Program
When brick-and-mortar family footwear retailer Shoe Carnival launched its e-commerce site in September 2011, it had a significant…
USPS: 80% of Americans Support New Delivery Schedule
A survey released today by the U.S. Postal Service (USPS), conducted by independent market research company IPSOS between…
Funny or Die Takes a Tumblr
Earlier this month, Between Two Ferns, an exclusive series hosted by the online comedy website Funny or Die…
Daily Grommet’s Pinterest is Worth One Thousand Words
Pinterest hooked Tori Tait immediately. And because the senior community manager of the Daily Grommet was in charge…
Adding Intelligence to the Mailstream
On January 28 the U.S. Postal Service (USPS) began requiring customers who use POSTNET barcodes to transition to…
Which Dating Site Delivers the Love? Match.com vs. eHarmony
Match.com Unique users per month: 5 million Revenue: $174.3 million eHarmony Unique users per month: 3.8 million Revenue:…
Big Audiences for Big Events
Here in the quiet offices of Direct Marketing News, we’ve got a Packers fan (Elyse Dupre), a NY…
Havas Worldwide Launches ‘Shared Owned & Earned’ Media Unit
The launch of Havas Worldwide New York’s Shared Owned & Earned (SOE) media unit, which the integrated marketing…