Study: Marketers Realize Their Data is Suspect
A study from Experian QAS entitled “Data Quality and the Customer Experience,” to be released on January 23,…
The Constant Social Disruption
You’re probably tired, at this point, of hearing about brands and social media. There’s just so much of…
John Kottcamp, chief strategy officer & CMO, Tahzoo
Customer experience is hot, hot, hot. John Kottcamp, chief strategy officer & CMO, Tahzoo delves into what marketers…
With Woolley as CEO, DMA Focuses on Data Marketing
Linda Woolley has been appointed president and CEO of the Direct Marketing Association (DMA), the organization announced today.…
Being Stalked by an Online Dating Site
Online dating! Why not? For those individuals who are unattached—and even for some of those who aren’t—it’s a…
Hertz Shifts Gears With Responsive Web Design
For auto enthusiasts, speed is just as important as luxury. The same can be said with the Hertz…
AARP Adapts its Marketing Channels
When my late grandmother used to visit, the biggest threat to world peace was the strength of the…
Q&A: Tammy Gordon, director of social communications, AARP
Direct Marketing News talks with Tammy Gordon, AARP‘s director of social communications. Q: How did you get started…
Halo 4: Marketing Evolved
Note: This interview was conducted before the Newtown shooting, which sparked renewed controversy around first person shooter video…
Breaking the loyalty model
Japanese Internet services conglomerate Rakuten Inc., which made a splash in May with its $100 million investment in…