Catalogs and beyond: Hampton Direct’s evolving channel strategies
Steve Heroux, CEO and founder of consumer product developer Hampton Direct, has had a few crazy ideas in…
Kirkland’s lead-generating loyalty-building holiday sweepstakes
Jessica Charlton, social media developer at home décor retailer Kirkland’s discusses the company’s holiday sweepstakes campaign and the…
The U.S. Postal Service steps up its mobile game
In 2013 the U.S. Postal Service (USPS) will continue promotional initiatives designed both to entice marketers to integrate…
Digital technology that goes well beyond creativity
Torrence Boone wants to help you tell a story. As managing director of agency business development at Google,…
New Target Demographic: A Buncha Dudes
Dammit all, I bought another suit. Didn’t really need it, but it was $250 tax included (I saved…
Marketers’ Black Friday celebration begins early, ends late
The steady maturation of mobile and social media as marketing channels has turned Black Friday into a never-ending…
Meet Caples’ 2012 Honorary Judging Chair: Torrence Boone
Consumers adapt to technology much faster than enterprises, which makes it difficult for marketers to predict the nature…
Even B2B marketers need friends
As CMOs and other non-technical stakeholders take a greater role in IT purchasing decisions, the role of business…
Obama and Romney: Big Data, bad data
If the 2008 Presidential election was about social media and digital calls-to-action, then 2012’s election was about data.…
Epsilon goes omnichannel with its acquisition of Hyper Marketing
In the early days of digital, providers of marketing services could get away with focusing on innovative point…