Edmunds.com drives a revved-up audience to auto dealers
Edmunds originated in the mid-1960s as a publisher of brochures featuring automotive information for prospective car buyers. Since…
DreamWorking a marketing mix
DreamWorks Animation‘s CMO Anne Globe needs to sell a secret history. On November 21 the studio will premiere…
IBM predicts mobile consumer spending spree
Everyone knows that online consumer purchasing increases as the holiday season nears. However, IBM’s latest Online Retail Index,…
Publishers Clearing House builds out its mobile home
Most companies commit to a mobile strategy by partnering with a digital agency. Publishers Clearing House (PCH) instead…
The marriage of marketing automation and email
Joe Payne, CEO of marketing automation provider Eloqua, is adamant that email-only solutions are as doomed as the…
Uniqlo across the United States
The opening of Japan-based clothing retailer Uniqlo’s first ecommerce site earlier this week signaled yet another step in…
DSW and data: a shoe-in for marketing success
For some consumers, shoe shopping is as much a great American pastime as baseball. Shoe retailers like DSW,…
Shoes for everybody: DSW’s behavioral segmentation
DSW breaks down its customers not by demographics, but by behavior. By algorithmically segmenting customers, the shoe retailer…
Starting small, getting Big Data
Big Data might be the Big Darling of the digital world, but the decision to invest in a…
Your customers are cheap, so is there loyalty without discounting?
I like graphic t-shirts, which is why, whenever Threadless has one of their $10 sales, I take mental…