Dassault Systémes clarifies the complex
It is with heated defiance that Monica Menghini insists: “I’m not a geek.” Instead, Menghini solidly identifies with…
Call me never
As a rule, I no longer answer the phone, because I know it can’t be anything good. If…
On Facebook, content is king
When it comes to social marketing, “likes” are little more than empty calories. Real sustenance comes from content.…
CRM email addresses meet Facebook for hyper-targeting
One of the challenges of social media marketing is connecting known customers to their online profiles. Salesforce.com aims to…
Eric Litman, chairman & CEO, Medialets
Eric Litman, chairman and CEO of Medialets sits down with Direct Marketing News Reporter Ryan Joe to discuss…
C-levels befriend the social enterprise
Dreamforce is Norcal’s Disneyland. In terms of event organization (more blue-shirted helpers per square foot than at a…
Benioff: Facebook and CMO spending influence enterprise tech
More changes to the marketing technology landscape are on the horizon. The impact of Facebook and the increasing…
Salesforce.com combines social investments for Marketing Cloud
Anxious marketers wanting to know what Salesforce.com would ultimately do with its acquisitions of social commerce provider Buddy…
In the digital age, all things are POSSIBLE
POSSIBLE Labs, the testing center of interactive agency POSSIBLE Worldwide, could be a Star Trek set. It’s roughly…
Digital content Issuus from VICE
“Pushing the envelope,” the main feature in the September issue of Direct Marketing News mentioned a provider of…