Adlucent gives retailers product control in Google Shopping
The fluctuations of the online ad-buying economy consistently frustrate e-commerce businesses. Google, for instance, recently changed how retailers…
Super Bowl buy-in
Super Bowl ads clock in at an average of $3.5 million per 30 seconds (prices vary based on…
Online tax debate grows as retailers and states weigh in on the clash
On July 24 the House Judiciary Committee convened for a hearing on the Marketplace Equity Act, one of…
Valassis, the USPS, and the fired-up newspaper industry
On August 24, the Newspaper Association of America (NAA) filed an emergency injunction seeking to block a deal…
Brainy marketing
Nielsen NeuroFocus is entering its seventh year as a research center in the field of neuromarketing. The term…
360i to help H&R Block hone social media strategy
H&R Block has appointed 360i as its social media agency of record (AOR). The tax preparation company anticipates…
When trolls attack
Confession: My favorite social media campaigns are the ones that fail in spectacularly funny ways and that require…
Aflac restructures marketing, hires Experian exec in new role
In the process of restructuring its marketing organization, insurance provider Aflac announced on August 9 that Experian’s John…
The evolving complexities of interactive tablet ads
Beginning in late July, just as the 2012 Olympic Games were kicking off, Polo Ralph Lauren purchased a…
As silos begin to fall, Visible Technologies upgrades platform
Visible Technologies, a provider of cloud-based social media analytics, announced Aug. 8 that it has upgraded its Visible…