Mobile tracking: Howie Schwartz, CEO, Human Demand
Human Demand CEO Howie Schwartz sits down with Direct Marketing News senior editor Ryan Joe to discuss the…
Liberty Mutual debuts integrated campaign in crowded marketplace
Auto and home insurance provider Liberty Mutual will debut its “Humans” integrated marketing campaign July 28 across the…
Conductor: Search marketing increases brand lift
Enterprises should consider using search marketing for branding purposes, says Nathan Safran, director of research at Conductor, a…
Coalition forms to support online merchants in tax battle
The Direct Marketing Association (DMA), the American Catalog Mailers Association (ACMA), the Electronic Retailers Association (ERA), and e-commerce…
Foursquare releases Local Updates
Obviously, we try to publish news the day it comes out. This doesn’t always work out because, hey,…
Salesforce Radian6 enhances Insights for Big Data
Salesforce Radian6, a provider of cloud-based CRM and social media measurement solutions, announced July 17 enhancements to its…
Ticketmaster: Mobile data is the way forward
Ticketmaster has been actively using mobile technologies to boost commerce and enhance marketing opportunities to its brand partners,…
Yahoo databreach exposes 450,000 user passwords
Yahoo confirmed Thursday that it had suffered a data breach in which 453,492 login credentials were posted online…
San Diego Chargers: how not to launch an email campaign
In our July issue, we profiled the National Hockey League (NHL), which used a solution from e-Dialog to…
Cisco sees all
Cisco, your favorite provider of network solutions, had an interesting time last week. When the company rolled out…