Bigger, Stronger, Faster: Dr. Goodnight Talks Speed
During his keynote Q&A at the SAS Premiere Business Leadership Series in Orlando, company CEO and cofounder James…
News Byte: SAP and SAS Strike Up Strategic Sorority
Enterprise business software provider SAP AG and Big Data analytics company SAS unveiled today a strategic partnership through…
An Intelligent Sample
Product sampling: Everyone loves it (Hey, free swag)—but it’s grossly inefficient. “It’s the most effective means of promoting…
News Byte: Facebook Announces Tool for Re-targeting Mobile App and Website Visitors
Facebook announced upcoming features intended to target ads on the social network to consumers who’ve visited the company…
Caterpillar Constructs its Social Media Strategy
Social media marketing isn’t something that can simply be slapped into place. Doing it well means having more…
News Byte: Facebook Ends Search Privacy Feature
Facebook has axed a search privacy feature that allowed users to determine who could find them on the…
News Byte: StrongView Wants Marketers To Embrace All the Data With InteractionStore Offering
Marketing software provider StrongView has added to its stack with InteractionStore, a customer insight platform designed to link…
“Online Tracking Pays For the Internet” And Other Messages That Fall On Deaf Ears
On Saturday the New York Times ran a front-page story about the way in which advertisers can access…
News Byte: McDonald’s Creates Chief Digital Officer Post
McDonald’s Corporation has hired former Amazon and Yahoo executive Atif Rafiq as the company’s first chief digital officer,…
News Byte: IBM Enhances Mobile Offering With Xtify Acquisition
IBM today announced that it has closed its acquisition of Xtify, a provider of mobile commerce solutions designed…