Marrying data and creative
Unlike the rest of the marketing world, I’m behind on Mad Men. Currently, I’m only midway through season…
Your face on Zynga
Facebook announced late last week it would begin placing ads on Zynga‘s website — or more specifically, “Sponsored…
Kellogg Company: ‘We don’t care about clicks’
Clicks are irrelevant to the Kellogg Company’s digital marketing goals of driving sales and building brand awareness, says…
Pitney Bowes seeks to expand into digital, marketing spaces
Pitney Bowes is expanding from a provider of physical customer communications solutions to a global provider of both…
Marketing the movies
As we’ve seen, marketing to children can be a tricky area — especially when going through online channels.…
Facebook increases ad delivery options
Facebook will allow marketers to choose whether Sponsored Stories will appear on fans’ desktop News Feeds, mobile News…
What does Facebook have in store for SMBs?
For more than a year, Facebook has been going full-bore enticing large enterprises and small- and medium-sized businesses…
E-commerce Video Series: Saskia Sorrosa, VP of multicultural marketing, NBA
Saskia Sorosa, the NBA’s VP of multicultural marketing sits down Direct Marketing News senior editor Ryan Joe to…
Cars.com appoints mcgarrybowen to grow integrated marketing programs
Cars.com has appointed mcgarrybowen its creative agency of record (AOR) within the company’s integrated team of marketing agencies,…
When brands get personal
Successful marketing is about continual evolution. It’s about being flexible with constantly changing consumer preferences, whether that means…