Q&A: Yuchun Lee, VP of enterprise marketing managements, IBM Industry Solutions
Yuchun Lee, VP of enterprise marketing management at IBM Industry Solutions, on why mobile is a channel not…
Larry Kimmel resigns as DMA CEO, joins hawkeye
Larry Kimmel has resigned as CEO of the Direct Marketing Association (DMA) to join multichannel marketing agency hawkeye,…
HP selects BBDO Worldwide as AOR for PC business
BBDO Worldwide has been appointed agency of record (AOR) for Hewlett-Packard Distribution Co.’s (HP’s) personal computer and printing…
Yahoo announces big data solution amid CEO departure
One day following the news that Yahoo CEO Scott Thompson will step down due to controversy over his…
Alloy Direct Marketing and ASL merge into Alloy ASL
Alloy Direct Marketing and youth marketing data provider American Student List (ASL) announced May 7 the two companies…
Men’s Wearhouse campaign uses Facebook to gather customer insights
The Men’s Wearhouse launched its national campaign “Suit Yourself,” incorporating a revamped website, social media engagement and national…
InMobi launches free mobile ad tracker
Mobile advertising network InMobi launched today its free InMobi Ad Tracker platform, a solution that does not leverage…
Report: Mobile email will overtake webmail and desktop email by June
More people will be reading email off mobile devices than off webmail or desktop clients by June, said…
Coffee bars’ marketing plans use stale email tactics
Peet’s Coffee & Tea 2011 net revenue: $372 million 196 stores The Coffee Bean & Tea Leaf 2010…
USPS adopts new products and services to stay solvent
The keynote speech at the 2012 National Postal Forum (NPF) in Orlando, Fla., served as a forum for…