Holiday Email Strategy: Naughty or Nice?
The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. Consider that…
Social Customers Flock to Hollister
There’s something about the concept of social commerce that’s anathema to many consumers. But maybe that’s because so…
News Byte: Google Overhauls Search Engine
For its 15th birthday, Google announced the overhaul of its search engine, a re-tooling that will drastically affect…
Advertising Week: “The Foundation Is the Analytics”
Adobe’s Director of Product Marketing Advertising Solutions Timothy Waddell gives his overview of the advertising space at Advertising…
News Byte: Microsoft CEO Steve Ballmer Talks Shortcomings and Opportunities
For marketers, Microsoft might seem like an also-ran. While it has presence in areas like mobility and search,…
News Byte: Tool From SpotRight Provides Real-Time Social Insights
SpotRight, a provider of solutions that analyzes and organizes unstructured social data, has released a social management tool…
News Byte: Pinterest’s Promotional Plans
Pinterest CEO and cofounder Ben Silberman announced on his company’s blog that the popular image-centric social media site…
News Byte: Google May Be Giving Up on Cookies
Google is reportedly planning to ditch third-party cookies for an anonymous identifier for advertising called AdID. USA Today,…
Subway’s Social Amplification
Think of Subway’s “5 Footlong” song. Now try to get it out of your head. That you probably…
Verizon and AARP Tie It All Together
Brands like AARP and Verizon are well on their way to tying online interaction data with offline interaction…