Crowdfunding: A New Channel for DRTV
For a while, the DRTV guys had it made. In their heyday, they were among the most successful…
News Byte: FTC to Look Into Native Advertising
Content marketing, one of the buzzwords of 2013, has caught the attention of the Federal Trade Commission (FTC),…
Millennials Save In All Channels
Millennials love mobile, social media, and pretty much anything with digital flash. But does that change the way…
The Search Component in Content
You slave away developing content to market your brand or drive sales only to find by the end…
Getting First Tracks in Personalizing Video Email
There are those who welcome the imminence of winter—strapping on their skis and boots to “shred the gnar”…
News Byte: Salesforce Files Decides to Share
Salesforce.com announced Salesforce Files, a cloud-based storage system designed to connect with third-party file sharing service popular with…
The Long, Gradual, and Painful Goodbye
Nobody likes a one-sided breakup. And yet, in business it happens all the time. No matter how good…
News Byte: Salesforce.com Beats Q2 Estimates
CRM giant Salesforce.com beat Wall Street’s estimates when it revealed its Q2 revenue of $957 million, up 31%…
The US Open Puts Data Center Court
The hallways beneath the Billie Jean King National Tennis Center in Flushing, NY—host site of the annual US…
News Byte: Microsoft CEO Steve Ballmer to Retire within 12 Months
Microsoft announced that CEO Steve Ballmer will retire within the next 12 months, after the Microsoft board of…