StrongView: Taking Advantage of Gmail’s Tabbed Inbox
Since Google began rolling out major changes to its Gmail inbox in July, Direct Marketing News has been…
News Byte: SAP Adds Social Component
SAP announced the release of its Social Contact Intelligence application, powered by the SAP HANA platform, at the…
News Byte: GoDaddy Acquires Locu
The domain-name provider GoDaddy announced today it has entered into a definitive agreement to acquire the San Francisco-based…
Q&A: Brian Moyer, Director of Market and Media Research for NASCAR
When it comes to marketing, no brand likes to come in last place. And it’s listening to customer…
Segmentation Drove a Sharp Web Traffic Increase for Waypoint
Customers are bored by aspirational images. At least that was Mark Kovich’s theory. The VP of sales and…
5 Tips from the DMA/Neopost Effective Guide to Direct Mail Campaigns
Neopost and the Direct Marketing Association (DMA) released today “A Practical Guide to Creating Effective Direct Mail Campaigns.”…
News Byte: Publicis Groupe Acquires Engauge
Holding company Publicis Groupe, which recently made a tremendous splash by merging with holding company Omnicom, has closed…
Trading 36 Ten-Degree Views for a 360-Degree View
In December 2008 Cox Enterprises brought together its newspaper, television, and radio subsidiaries under a single banner: Cox…
News Byte: Salesforce.com Announces Performance Edition
CRM giant Salesforce.com announced today the anticipated November 4 release of its Performance Edition, which combines a bunch…
News Byte: How and Why Mobile Consumers Buy
Consumer time on retail websites occurs on mobile more often than desktop computers, according to new research from…