News Byte: Facebook Edging Forward With Video Ads
Facebook is reportedly looking to incorporate video ads, with company founder and CEO Mark Zuckerberg taking a heavy…
News Byte: Lavabit Founder Shuts Down ESP, Warns Against Trusting Data to American Companies
The private email service Lavabit, founded in 2004, was shut down by its founder and operator Ladal Levison.…
News Byte: Epsilon Is Ready For Some Football
As the NFL preseason whets the appetites of football fans nationwide, marketing services company Epsilon is already diving…
Video: Social Currency and What It Means to You
Your customers are social, so you have to be too. Erich Joachimsthaler, founder and CEO of consulting firm…
News Byte: Dairy Queen Aims to Get Closer to Customers
Dairy Queen (DQ), a nationwide chain serving frosty treats and fast food, will launch in Q4 of this…
Failure to Communicate
Things that are obvious: One day you will die. You will have to pay taxes. Data will improve…
Making a Bad Email Strategy Good
Jon Ozaksut knew when he started in March that something was wrong. As the newly-minted e-commerce marketing manager…
Which Hotel Marketer Puts the Luxe in Deluxe?
The Ritz-Carlton Social media mentions (NetBase): 410,511 Social media sentiment: 86% positive Four Seasons Social media mentions (NetBase):…
Back-to-School for the Small and Midsize Retailer
In a few short months, it will be time to pack those lunchboxes and banish the children back…
The Mobile Code of Conduct
As the federal government makes overtures toward regulating what marketers can and cannot do with consumers’ digital data,…