Setting the Record for Flu Immunization (And What It Has to Do With Marketing)
Highcrest Middle School in Wilmette, IL, is currently hoping to set a Guinness World Record. With 24 sets…
Demanding Data
In the mid-1980s Ronald F. Woestemeyer—then an employee at Continental Airlines—began rethinking how the airline could improve handling…
Messaging that Revolves Around the Customer
If you’re an online retailer like Revolve Clothing selling hip, upscale fashion brands, your customers are all the…
3 Effective Ways to Make E-Commerce More Engaging
It can be relatively easy to engage customers on e-commerce websites when marketers know who those customers are…
Without Five-Day Delivery, Will Rates Increase for Mailers?
When the U.S. Postal Service (USPS) announced in February a plan to eliminate mail delivery on Saturday, mailers…
Marketing Needs More Studio Screentime
Last weekend Star Trek Into Darkness opened, as expected, in the number one box office slot, unseating the…
Three Digital Lessons From the USGA
On June 13, the 113th U.S. Open Championship will commence at Merion Golf Club’s East Course. To prepare…
A Fresh Email Strategy for Fresh Water
Rwanda’s Rulindo District has a water problem. Divided into 17 sectors with a total population of around 285,000…
Indochino Suits Up Its Digital Channels
What should be the most important consideration for men when buying a suit? Fit. Are the sleeves the…
I Want You to Want Me
A bank of seven video monitors at the Hard Rock Café‘s Times Square location conveys the brand’s global…