I Want You to Want Me
A bank of seven video monitors at the Hard Rock Café‘s Times Square location conveys the brand’s global…
The In-store Impact of Customer Analytics
In 1890, Levi Strauss & Co. produced its first pair of 501 overalls, which were notable for the…
A Brief Primer on Data Analytics
As one might expect, the SAS Global Forum 2013 in San Francisco is focused heavily on the benefits…
Lenovo Aims for the High-Income “Prosumer”
What does it take to survive in the ultra-competitive space of personal computing? A few years ago it…
Data-Driven Marketing Gets Dramatics Results
Every smart marketer wants to be data savvy when it comes to their campaigns, but not every marketer…
Can Social Gifting Popularize Social Commerce?
Remember that frenzy over “Social commerce”—the hope that online merchants might be able to use sites like Facebook…
Rosetta Finds New CEO From Within
Digital agency Rosetta, owned by the Publicis Groupe, has promoted its former president and chief client officer, Tom…
Clear.md Drives Leads With Video
“We want to drive engagement,” says every marketer in the world. This leads us to video, which brands…
Ad:Tech: Google’s Five Digital Advertising Trends
No surprise here: More dollars need to move into digital channels, said Susan Wojcicki, SVP of advertising at Google…
Ricoh Goes From Blasting to Targeting
Ricoh USA’s lead generation strategy used to revolve heavily around shotgunning email messages to prospects and customers. But…