For display advertising, it’s more than just semantics
What happens when semantic and behavioral technologies are introduced to display advertising? The medium can achieve the relevance…
Opportunities increase along with Internet-savvy Hispanic population
This winter, some marketers are getting a rare glimpse at a growth market: The US-based online Latino population.…
Insider’s Guide to Holiday Search Tactics
This weekend, I headed to one fantastic sale at a well-known clothing store. Past experience had taught me…
Downturn accelerates search innovations
There’s nothing like downturn to spur innovation. A rash of new product and feature updates have recently been…
Honey, I shrunk the SEO results
If there is anything sacred to the Internet marketer, it is the search engine results page for key…
Goodbye keyboard? Voice-enabled search is here
It was an antsy weekend for the iPhone crowd. Friday’s leak that Google was updating its application with…
Advertisers shouldn’t fear tuning back in to linear television
Despite what some believe, television content is anything but dead. Earlier this year, Nielsen reported that even in…
Push and pull for positive results
“So how is your company shifting, or even taking advantage of the current economy?” Amy Deveau asked the…
Regional Targeting: From microtargeting to search success
Traditionally, online political campaigns have lagged behind online marketers. From the Web site platform to e-mail campaigns to…
Without (fast) Internet access, we are nothing
This week, Verizon delivered some good news: Not only did the firm add 1.5 million new wireless subscribers…