Digital marketers’ goal should be display/search integration
The 10-year budget battle between display and search marketing appears to have come to a close, giving way…
From Web artifacts to living repositories
For all of the Web’s advancements, the content it houses is still a snapshot in time. For the…
Do ad agencies “get” search?
Do ad agencies “get” search? While the question has become something of an industry cliché, the answers vary…
Attribution modeling: Q&A with Dustin Engel of Range Online Media
Over the past five years, the client summit has become a popular, annual event among search engine marketing…
Using search data to drive annual budget planning
For some people, autumn conjures up thoughts of pumpkins, fall foliage and tweed suits. For marketers, it signals…
To gain market share in a recession, try social marketing
While some economists fear that the US economy borders on recession, especially in the wake of the Federal…
Pushed off the grid: 24 hours without 3G
Just one year after my 24-hour Gmail lockdown, I once again became a digital pariah. Except this time,…
A field guide to SEM agency consolidation
As of last week, there is one less independent search engine marketing agency. IProspect, itself acquired in 2004…
From Google Pages to Google Sites
Two and a half years after its beta launch, Google Page Creator is being phased out and replaced…
The case for disruption
Here I am, rounding the corner of 28th St. and Park Ave. in New York when, suddenly, I…