Can Microsoft and Yahoo learn to reinvent?
About 20 years ago, an Apple Macintosh landed in my parents’ home. Within a year or so, I…
The case for investing in R&D
There comes a time when a firm’s operations are stable enough that excess funds can be put to…
Videocracy: a new bar for the upfront
What do you get when you bring 500 media executives to a low-lit Manhattan nightclub at 3:30 on…
Search, the recession special?
Unless you’ve been hiding under the bedcovers, a recession is looming or already here, with most economists pointing…
Google Introduces the Social Graph API
Academics have been discussing graph theory for decades. Techies first laid claim roughly one year ago. For marketers,…
The buy vs. build argument for SEM, Part III
Over the past few months, this column has explored both the buy (outsource) and the build (in-house) arguments…
In Search of social media metrics
There are perhaps no stranger bedfellows than search marketing and social media. Search, on one hand, is perhaps…
The Reluctant Marketer
Every so often, I am on the receiving end of a marketing effort that makes me want to…
Ringing in a New Year of Metrics
It’s the first full work week of the year, which can mean many things for many people. For…
Facebook: Now open for business
Of the hundreds of press releases and pitches made during Ad:tech, none were as anticipated as Facebook’s announcement…