Sarah Kernan
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Sarah Kernan is senior director, paid search, for Chacka Marketing, a leading digital media agency specializing in paid search, paid social, programmatic display and consulting services based in Tampa, Fla. Sarah can be reached at [email protected].
Custom Goals in Google Analytics Save Discovery Campaigns
Effective and relatively simple to orchestrate, advertisers embraced Google’s Discovery campaigns since their introduction in 2018 to drive…