Targeting Video Series: Karen Quintos, SVP & CMO, Dell
Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers. Want…
DAA debuts consumer education campaign for online behavioral advertising
The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to…
Google revenue up 29%, marketing spend increases 62%
Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from…
Volkswagen centers Golf R campaign around iPad app
Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model,…
Survey: 75% of marketers to grow social spending in 2012
Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global…
EBay revenue up 27%, launching Paypal in-store purchase pilot
EBay recorded $11.7 billion in net revenue for 2011, a 27% increase compared with the prior year. The…
Google, Goldilocks and online privacy
Apparently it’s weird for Google to launch a campaign heavy on print and out-of-home advertising. Given that the…
Twitter hires ex-Google ad sales exec
Twitter hired Rob Goulding as its national inside sales manager, Twitter spokesperson Matt Graves confirmed on Jan. 18.…
360i taps insiders for president, EVP posts
Digital agency 360i named Sarah Hofstetter president and Jared Belsky EVP, the digital agency said on Jan. 17.…
Cox Communications taps Draftfcb Chicago as AOR for digital, direct
Communications and entertainment company Cox Communications named Draftfcb‘s Chicago office its national digital and direct-response agency of record…