USPS finishes fiscal year with $5.1 billion net loss
The U.S. Postal Service (USPS) closed the 2011 fiscal year with a $5.1 billion net loss, the government…
Wal-Mart’s revenue up
Wal-Mart Stores, Inc. reported, on Nov. 15, third-quarter revenue of $110.2 billion, an 8.1% increase compared with the…
Ford to debut SUV via Zynga game
Automotive manufacturer Ford Motor Co. will unveil the 2013 Ford Escape on Nov. 15 via social game developer…
Online advertisers as content aggregators
Some people just are not fans of click-through rates. I met a few last week during ad:tech New…
Report: Local social media ad spending to hit $2.3 billion by 2015
U.S. local social media advertising spending will increase from $400 million in 2010 to $2.3 billion by 2015,…
Six Flags wins teens with mobile program
Amusement park Six Flags Great America in Chicago is now using text-to-win mobile campaigns in May as a…
Sam’s Club to launch iPad app
Sam’s Club will debut an iPad app in the “next few weeks,” said Matt Martin, senior marketing manager…
Chevy pushes test drives via Klout Perks
Automotive brand Chevrolet launched a promotion on Nov. 9 that lets consumers use their social media influence for a…
Brands must evolve, says Coca-Cola SVP
Brands need to keep up with the pace of innovation and consumers’ interests to retain and build value,…
No plans to put ads in Google+, says Google executive
Google has no plans to run ads within its Google+ social network, said Christian Oestlien, head of social…