Social marketing should be integrated, says Facebook VP
To maximize social marketing impact, brands should use Facebook ad products such as Pages, Ads and Sponsored Stories…
DAA should partner with browsers on Do Not Track, says FTC chairman
The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level,…
DAA expands data collection principles
The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization’s…
Google bows Google+ Pages
Google has finally begun to roll out Google+ profiles for brands, but they may not have been worth…
Q&A: Brian Lesser, CEO, Xaxis
Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm’s position in a…
Barnes & Noble campaign for Nook tablet to be company’s largest
Barnes & Noble will launch a campaign on Nov. 14 to promote the Nook tablet that will be…
AOL ad revenue up while search slides
Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the…
Yahoo to acquire Interclick for $270 million
Yahoo agreed to acquire advertising technology firm Interclick for $270 million, the company said on Nov. 1. The…
MLS team prompts on-site email sign-ups with iPads
Client: Los Angeles Galaxy? Vendor: ExactTarget? Objective: To streamline and incentivize the email acquisition process using iPads at…
Marketing chiefs battle with deluge of digital, social data
Moses couldn’t part the sea of data threatening to drown today’s marketers, many of whom claim they simply…