Marketers augment reality and campaigns
Bloomingdale’s is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling…
Q&A: Michael Stromer, director of e-commerce and interactive marketing, JetBlue Airways
Michael Stromer, director of e-commerce and interactive marketing at JetBlue Airways, says his company takes a conservative in-flight…
Theater titans unleash multichannel? strategies to fill seats
AMC Theaters Established in 1920 5,098 screens (357 locations) Regal Entertainment Group Established in 1989 6,653 screens (534…
Gilt Groupe acquires BuyWithMe
Gilt Groupe has acquired daily deals site BuyWithMe, according to reports. The acquisition will take effect on Nov.…
Does mobile advertising merit $1.8 billion in 2012?
U.S. mobile ad spending will jump by 47% to hit $1.8 billion in 2012, according to estimates from…
WPP revenue up 13%
WPP Group‘s third-quarter revenue hit $3.95 billion, a 13% increase compared with the prior year, the Dublin-based holding…
Google Offers adds 14 deal providers
Google expanded its daily deals product Google Offers on Oct. 26 to include offers from 14 deal providers,…
Havas revenue up 5%, net new business down 14%
Third-quarter revenue for Paris-based holding company Havas ticked up by 5% year-over-year to $543.3 million, the company reported…
IBM taps insider to be CEO
IBM Corp. named Virginia Rometty its president and CEO, the technology company said on Oct. 25. Rometty will…
Yahoo search revenue continues downward spiral
Yahoo‘s search advertising revenue plummeted to $467 million for the third quarter, a 44% drop compared to the…