FTC, COPPA and PII, oh my
The Federal Trade Commission (FTC) called for updates to the Children’s Online Privacy Protection Act (COPPA) in September.…
Study: Consumers most willing to share shopping data with brands
Consumers are most willing to share shopping data with brands online, according to a study released by agency…
Euro RSCG launches New York office for Euro RSCG Discovery
Euro RSCG Worldwide added a New York office to its data-centric agency network Euro RSCG Discovery. The Havas-owned agency…
Pandora names Fleming-Wood first CMO
Pandora appointed Simon Fleming-Wood its first CMO, the Internet radio company said on Oct. 17. Fleming-Wood previously served…
Email open rates on the rise for Groupon, LivingSocial
Groupon‘s and LivingSocial‘s email open rates continue to trend upward, according email and social analytics firm eDataSource, which…
Q&A: Neil Perry, president, Poptent
Neil Perry, president of video advertising firm Poptent, discusses how marketers are experimenting with online video ads and…
Taco Bell appoints Niccol head marketer
Taco Bell has named Brian Niccol its chief marketing and innovation officer, said Taco Bell spokesperson Rob Poetsch…
Universal Pictures runs Facebook scavenger hunt
Universal Pictures launched a Facebook scavenger hunt on Oct. 12 in support of its film Tower Heist. The…
Google revenue up 33% in Q3
Google reported $9.72 billion in revenue for the third quarter of 2011, a 33% increase compared with Q3…
EBay adds social commerce capabilities with Facebook integration
EBay integrated the Facebook Open Graph tool with its Magento and GSI Commerce online shopping platforms. Social ad…