Study: Lower CPCs for ads that keep consumers within Facebook
Marketers running Facebook ads that don’t drive a consumer outside of the social network have seen cost-per-click rates…
Zappos data breach exposes names, email addresses
A criminal accessed Zappos consumer account information, the online retailer said in a Jan. 15 blog post. The…
Q&A: Bob Stohrer, CMO, Clear Channel Digital
Named CMO of radio giant Clear Channel‘s digital business in December, Bob Stohrer discusses his goals in the…
OgilvyOne NY chief creative officer resigns
Chief creative officer Mat Zucker resigned his position with OgilvyOne New York, a source at the agency said…
Study: U.S. search spend up 14%
U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did…
Rauxa acquires digital development firm ThoughtMatrix
Direct marketing agency Rauxa acquired digital design and development firm ThoughtMatrix, the agency said on Jan. 12. Rauxa…
JWT hires chief creative officer, chief integration officer
JWT named Jeff Benjamin chief creative officer for North America, the WPP-owned agency network said on Jan. 11.…
X+1 names Peter Massey president, COO
Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started…
Urban Outfitters replaces CEO
Urban Outfitters Inc. appointed Richard Hayne CEO after Glen Senk resigned on Jan. 9, the retailer said on…
Facebook rolls out Featured Ads for News Feeds
Facebook started pushing Featured Ads to consumers’ News Feeds on Jan. 11, a company spokesperson said via email.…