Publishers Clearing House acquires mobile firm Liquid Wireless
Direct marketer Publishers Clearing House has acquired mobile marketing company Liquid Wireless. Publishers Clearing House CEO Andy Goldberg said…
Return Path acquires OtherInbox
Email deliverability firm Return Path acquired email technology company OtherInbox, the company said on Jan. 10. The acquisition…
Q&A: Pete Deutschman, founder and chief buddy, The Buddy Group
Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish…
Facebook adds in-app currency offers
Facebook developers can now reward consumers who complete advertisers’ offers with app-specific virtual currency as an alternative to…
Yahoo can buy itself back into the display market
“It’s just too early for me to have any informed opinion as to the display [advertising] space and…
Dell to expand CMO’s role
Technology company Dell will expand the role of SVP and CMO Karen Quintos to include responsibility for the…
Upromise settles with FTC over data collection charges
Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program…
Millennial Media files for $75 million IPO
Mobile ad network Millennial Media filed for a $75 million initial public offering (IPO) on Jan. 5. The…
MDC Partners acquires media firm RJ Palmer for $25 million
MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of…
Apple taps new head of iAd
Apple hired Todd Teresi to head its iAd business, according to reports. Teresi began serving as VP of…