Reports: Google Chrome campaign violates Google’s paid link policy
A sponsored post campaign for Google‘s Chrome browser violated the company’s paid link policy, according to reports. For…
Agency-as-a-service portrays new business strategy model
For a peek at the future of holding company Publicis Groupe‘s VivaKi unit, one need only look to…
Online publishers squeeze out middlemen
Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend…
Q&A: Ryon Harms, director of social media, Farmers Insurance
Ryon Harms, Farmers Insurance director of social media, says people want to connect with faces, not products, on…
Dunkin’ Donuts targets Groupon deal to first-time buyers
Dunkin’ Donuts launched a daily deal through Groupon on Dec. 30 aimed toward first-time Groupon customers, said Jessica…
Google testing search ads featuring email opt-ins
Google is testing an ad unit that would allow consumers to opt in to email newsletters within the…
Lowe’s buys online retailer ATG Stores
Home improvement retailer Lowe’s acquired online retailer ATG Stores, the company said on Dec. 29. Lowe’s spokesperson Karen Cobb said the…
Study: Christmas Day mobile sales up from last year
More than 18% of of Christmas Day online traffic was initiated on a mobile device, an 8.4% increase…
Orville Redenbacher’s augments reality with Facebook game
Popcorn brand Orville Redenbacher’s launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its…
Walking thru the PayPal Shopping Showcase
PayPal invited me to check out the PayPal Shopping Showcase in downtown New York last Friday. The invite…