Small businesses investing in social media marketing
Local Chicago Spanish restaurant Café Ba-Ba-Reeba placed a large heart branded with the restaurant’s name in downtown Chicago to…
Twitter to roll out Promoted Tweets to all users’ timelines in Q4
Twitter will expand its Promoted Tweets advertising service to all users’ timelines in the fourth quarter of this year,…
Marketers must adapt to consumers’ values, social media: Adobe Omniture Summit 2011
The financial crisis at the end of the last decade forced marketers to shift the core of their…
Digital marketers must prioritize content over platforms, says Eisner: Adobe Omniture Summit 2011
Digital marketers must connect consumers with high-quality content to generate new revenue channels, said Michael Eisner, former chairman…
Social media marketers must go beyond tracking for better ROI: Adobe Omniture Summit 2011
Marketers must do more than track Twitter followers and Facebook fans to achieve results from their social media…
Marketing’s future is in data-rich social Web: Adobe Omniture Summit 2011
The Holy Grail of marketing is the data-driven social Web, which gives marketers the ability to communicate en…
Rubbermaid Commercial Products hires Definition 6
Rubbermaid Commercial Products has hired Definition 6 as its first full-service AOR after an RFP process involving more…
TV ads are creeping outside the box
The sophistication of TV advertising isn’t yet at a creepy, Back to the Future II, “Old-Spice-guy-spritzes-my-underarms” level, but…
Q&A: Derek Rey, cofounder and VP of media and sales, Ad.ly
Derek Rey, cofounder and VP of media and sales at social media endorsement vendor Ad.ly, discusses Twitter’s marketing…
Skype launches homepage display advertising
Digital communications platform Skype launched display advertising for Windows users in the US, UK and Germany on March…