Toyota, Pandora partner on multimedia campaign
Toyota and Internet radio provider Pandora launched a campaign March 4 that pairs one Toyota model with a…
Jackson Hewitt launches tax season social effort
Jackson Hewitt Tax Service launched a campaign March 4 featuring a video contest and photo sweepstakes that will…
Are coupon sites the new Crocs?
Within the past day The New York Times and Microsoft’s search engine Bing have both made public their…
Levi’s names Apple’s Van Dyck global CMO
Levi’s has named Rebecca Van Dyck global CMO, effective April 19. Van Dyck, currently the senior director of…
Dunkin’ Donuts launches location-based campaign targeting Boston sports fans
Coffee chain Dunkin’ Donuts is running a location-based mobile marketing campaign in the greater Boston area throughout this…
Silverpop names Holmen SVP of marketing
Meet the new SVP of marketing at Silverpop: Eric Holmen. The marketing technology company hired the former SVP…
Crowdtap launches social marketing platform
Social marketing and research platform Crowdtap launched March 1. The site allows brands to crowd-source research and drive…
Farmland Dairies launches QR code campaign in health clubs
Farmland Dairies launched a consumer awareness campaign on March 1 using QR codes and instant coupons in health…
Experts doubt potential of video streaming initiatives
Retailer Sears Holdings Corp. and ?restaurant chain Pizza Hut are rolling out video streaming services, stepping into the…
Is Google’s latest algorithm update better for big brands, worse for new ones?
Late last week, Google said it has tweaked its search ranking algorithm “to reduce rankings for low-quality sites —…