AT&T launches location-based promotions service
AT&T launched a location-based mobile marketing service on February 28 that lets brands deliver customized SMS or MMS…
IPG revenue, income up for Q4, full year 2010
Holding company Interpublic Group reported revenue of $6.5 billion for full-year 2010, a 7% organic growth increase compared…
Petco launches integrated effort with new AOR Draftfcb Orange County
Petco is rolling out a consumer awareness campaign with digital, newspaper insert, in-store and TV components. The effort…
Engauge appoints Bandy CEO, Hilimire president
Integrated marketing agency Engauge has named Nick Bandy CEO and Jeff Hilimire president, effective March 1. Bandy will…
TripAdvisor names Messing CMO
Travel website TripAdvisor.com has hired Barbara Messing as its CMO, the company said February 23. Messing will lead…
Rothenberg to return to IAB after month-long stint as Time Inc. chief digital officer
Randall Rothenberg will return to the Interactive Advertising Bureau as president and CEO, the same position he held…
Q&A: Shaun Ryan, CEO and cofounder, SLI Systems
Shaun Ryan, CEO and cofounder of search vendor SLI Systems, talks about the attention e-commerce sites need to…
Old Navy launches mobile effort with Shazam
Clothing retailer Old Navy launched a mobile marketing campaign February 17 with mobile app developer Shazam. The effort…
Chobani features digital in first national campaign
Yogurt maker Chobani launched its first national marketing campaign this week, using digital, out-of-home, Facebook and TV ad…
AARP parody e-mail campaign causes confusion among members
AARP confused some members earlier this month when it launched an e-mail campaign using fake news reports to…