WPP Digital combines shops into Possible Worldwide
WPP Digital will merge four of the holding company’s agencies into new shop Possible Worldwide on February 17.…
Cost-conscious small businesses turn to social, search marketing: survey
A growing number of local businesses, facing tight marketing budgets, are turning to search engine marketing and Facebook…
Youth’s aversion to e-mail may rebound with age
Web-based e-mail usage has declined among younger consumers, with a 59% drop among 12-17 year-olds, according to comScore’s…
McCormick & Co. names R/GA digital AOR
Food products distributor McCormick & Co. has named R/GA its digital AOR after an RFP process. The agency…
Growth in digital coupons continues into 2011
After roughly a decade’s decline, the distribution of traditional and digital coupons has increased for both of the…
I’ve got mail? Forward it to my Facebook
Two weeks ago, I did something not altogether radical for a member of the so-called “Facebook Generation.” I logged…
AAA names iCrossing digital AOR
AAA has hired iCrossing as its digital AOR after an RFP process that began last summer, the companies…
Facebook Messages poses challenge for e-mail marketing: Social Media Week
Consumer adoption of Facebook‘s messaging platform is challenging the relevancy of e-mail, industry experts said February 10 on…
Organic search gains as complement to PPC
Marketers have long favored paid search because of its immediacy and measurability, but that preference has begun to…