Facebook testing private messages for Pages
Facebook is testing a mechanism for brands to communicate privately with consumers via their Facebook Pages, said a…
Modify Watches generates consumer feedback with Facebook app
Since rebranding as Modify Watches in October of last year, the Atlanta- and Berkeley, Calif.-based watch company has…
eBay, retailers partner on shopping promotion
Retailers Toys R Us, Aeropostale and Dick’s Sporting Goods have partnered with eBay to reward online shoppers with…
VerticalResponse acquires social marketing firm Roost
Self-service marketing company VerticalResponse acquired social marketing firm Roost, the company said on Dec. 15. VerticalResponse CEO Janine…
Facebook testing coupons in ads
Facebook is testing an ad unit that would allow brands to deliver coupons via display ads, the company…
Nexage develops private mobile ad exchange
Mobile advertising company Nexage has developed a private mobile advertising exchange that will let publishers and app developers…
PayPal to launch mobile deals in 2012
PayPal will begin to roll out a mobile deals service in the “next few weeks,” said PayPal spokesman…
Google buys restaurant recommendation firm
Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to…
Digiday 2011: Integrate digital media, brand advertising
Brand marketers who favor creative ads that run at scale should not believe digital media to be the…
Facebook banking on exclusivity, conversion tracking
I’ve said and have heard it said by others that social media is a marketing equalizer. About that…