Google, Visit Florida partner on digital travel marketing co-op
Google and Visit Florida, the state’s official tourism marketing organization, have partnered on a digital marketing cooperative program…
Q&A: Clara Shih, CEO and cofounder, Hearsay Social
Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses…
AOL promotes Norton to head of sales
AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of…
American Express offers card members deals on Seamless
American Express has partnered with Seamless, an e-commerce provider for restaurants, to offer discounts to members of American…
Performics promotes insider to worldwide CEO
Performance marketing company Performics promoted Daina Middleton to worldwide CEO, the company said on Dec. 8. Middleton previously…
Carvel taps Brandmovers for website redesign, online campaigns
Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning,…
Study: 40% of October mobile ad campaigns targeted
Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel’s ability to target…
Yahoo CMO to depart
Yahoo CMO and EVP Elisa Steele will be leaving the company on Dec. 9, a Yahoo spokesperson confirmed…
Groupon alleged to have altered merchant agreement
Online home improvement marketplace BidMyCrib.com filed a lawsuit on Dec. 6 against Groupon that alleges the daily deals…
Amazon launches promo to lure customers from retail
Amazon.com will launch a promotion on Dec. 10 to entice consumers shopping in brick-and-mortar retail stores to purchase…