Survey: Email top channel for increased spend in 2012
More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to…
24/7 Real Media boosts video ad offerings with Panache acquisition
WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman…
Hertz to target concertgoers with Live Nation partnership
Car rental company The Hertz Corp. and Live Nation Entertainment will enable consumers to book car rentals while…
Verizon, History Channel latest to tap TV-commerce
You know all those times you’ve said, “Man, I wish the History Channel could sell me a bike?”…
USPS to cut next-day delivery for first-class mail
As part of a previously announced $3 billion cost-savings initiative, the U.S. Postal Service (USPS) is moving forward…
Twitter offering limited access to self-service ad platform
Twitter provided a “handful” of advertisers access to its self-service ad platform in November, Twitter spokesperson Matt Graves…
Discover to sponsor holiday-themed Zynga game
Discover Financial Services will sponsor a holiday-themed expansion of social gaming company Zynga‘s “FarmVille” game. The sponsorship, which…
Yahoo to limit DSP access to inventory
Yahoo will limit demand side platforms’ (DSP) access to Yahoo Network Plus inventory on the company’s Right Media…
Auto dealer drives ROI with Facebook, out-of-home ads
Client: Ball ?Automotive Group Vendor: Eye Objective: Improve return on investment (ROI) on in-mall advertisements. For five years,…
Alternate spin on digital interaction ?steers auto brands’ campaigns
Some marketers may balk at the expense of Volkswagen‘s videogame for Microsoft Corp.’s Xbox to support the launch…