Email retargeting: no-brainer for brands
Contextual targeting. Behavioral targeting. Search retargeting. Targeting specific consumer sectors has become table stakes in combating banner blindness.…
Q&A: John Noe, CEO, Rokkan
John Noe, Rokkan‘s CEO, discusses the relationship between brands’ websites and Facebook pages. Q: Given capabilities such as…
Roadify augments mobile app with email newsletter
Client: Roadify Vendor: Mad Mimi Objective: To supplement its NYC commuter mass transit mobile app with an e-newsletter…
Brands weigh premium price tag of rich media tablet ads
AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for…
Study: 20% of emails opened on mobile devices
More than 20% of emails sent during the first six months of 2011 were opened on mobile devices,…
Adobe to acquire Efficient Frontier
Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30.…
WordPress.com’s WordAds to rival Google’s AdSense
Web development company Automattic has developed a display advertising product for its WordPress.com blogging platform. The first “WordAds”…
Facebook settles with FTC over privacy violations
Facebook agreed to settle with the Federal Trade Commission (FTC) on Nov. 29 over charges that it violated…
ExactTarget files for $100 million IPO
Email marketing company ExactTarget filed for a $100 million initial public offering (IPO) on Nov. 23. The company…
Black Friday, a dark day for mobile retail marketing
Retailers missed it on mobile this Black Friday. Forget that mobile traffic jumped 155% to account for 14.3%…