Tim Peterson
489 posts
SquareTrade incentivizes social shares, deploys direct mail for sweeps
Given the Justin Bieber-level hysteria that typically accompanies the debut of a new Apple product, SquareTrade, a warranty…
Did eBay just create couch commerce?
Depending on what study is being cited, everyone is watching TV with a smartphone or tablet in hand.…
EBay acquires recommendation platform Hunch
EBay has acquired recommendation platform Hunch. The acquisition closed on Nov. 21, eBay spokesperson Johnna Hoff said via…
Q&A: Don Kennedy, SVP of network sales, AOL Advertising
Don Kennedy, SVP of network sales at AOL Advertising, discusses how advertisers are dealing with oversaturation in the…
WWE picks SapientNitro for site redesign
World Wrestling Entertainment (WWE) hired digital agency SapientNitro to redesign the sports and entertainment company’s website, WWE publicist…
Pandora expands ads’ geo-targeting for political campaigns
Internet radio company Pandora expanded on Nov. 18 advertisers’ location-targeting abilities to include targeting by congressional district among…
Yelp files for $100 million IPO
Local business reviews site Yelp filed for a $100 million initial public offering (IPO) on Nov. 17. The…
Study: Most retailers email inactive subscribers
A majority of retailers continue to email subscribers who have been inactive for more than 40 months, according…
NASCAR hires SapientNitro as media consultant
NASCAR hired digital agency SapientNitro to serve as media consultant for the NASCAR Media Group, Nascar VP of…
Dell Services loses marketing VP
Atul Vohra, VP of marketing at Dell Services, has left the company, Dell spokesperson Cathie Hargett confirmed to…