Vishal Kumar Jindal
1 post
Vishal is the Senior Director of Media for Tavant, a Business Architect, and a Subject Matter Expert for Media, Martech, Adtech, and Digital domains across projects, products, and technologies. He has over two decades of proven expertise in business and domain solutions, product and program management, and business development. As an active follower of the Media and Entertainment sector, he is a specialist in digital advertising, media measurement, content management, and OTT solutions.
A New Era of Advertising Measurement: Cross-Channel Viewership Analytics
Ever since the term “binge-watch” entered our lexicon a decade ago, global content and advertising consumerism have evolved…