The Attribution Game
There are many digital marketing platforms in the market that wrangle data and wring out insights. Two firms…
Customer Feedback Sorted Automatically
First, collect the data… Next, analyze it… Then automate how you handle the feedback. The latter is the…
SalesTech: Taking Two Clicks Down to One
Brainshark makes and manages sales training content. Highspot manages and measures how sales reps use content to sell…
Where Do You Look When You Look At An Ad?
Marketers want people to look at their ads. People would rather look elsewhere. That existential struggle drives commerce,…
Five9 on Dealing with Einstein
Salesforce is more than a standalone company: It’s also central to an eco-system of many smaller firms that…
DialogTech Wants to Close the Last Gap
It’s just a display ad. It appears on the screen of your smart phone. So you click on…
Digging the Data Pool After Tearing Down the Silo
Marketers love data—the more of it, the better. And they love analyzing all that data to gain insights…
Prospect Identified: Now What?
There is more to selling than knowing who will buy. Knowing when to contact a prospect and what…
Everyone Wants to Connect Their Data
Marketers want to know everything. Engineers want to connect everything. These paths cross naturally at Segment, a company…
Intelligent Glue for a Marketing Stack
In marketing technology, data leads to dollars, but only if you can understand the data. Many applications exist…