Messages Plus Signals Equal Data
Marketing technology is often about selling online, but it’s also about sending messages. Companies want to reach consumers,…
Lexalytics Extends to Azure
Software companies are forever extending the reach of their products, one API at a time. Will the product…
Tag, You’re It
Companies want to know who is visiting their web sites and what pages they click through. That takes…
LinkedIn Launches Programmatic for Display Ads
LinkedIn extended its offerings to digital advertisers by allowing them to purchase display ads that will reach desktop…
An Ad for Every Passing Car
Picture yourself behind the wheel of a minivan. As you go whizzing down the highway at 55 mph,…
CloudCraze Thrives in the Salesforce Eco-System
Pull data into one place and making sense of it. Every company in marketing technology wants to do…
Know Your Customer Well, But Not Too Well
Every business wants to know its customer. So how much knowledge is sufficient? Bluecore doesn’t believe that knowing…
Follow Data, Find Customer
Everybody carries a smartphone. Where are they going? Marketers want to know. They figured out that a mobile…
Knowing Which Pitch Earned a Buck
Full Circle Insights is taking the mystery out of advertising. The firm launched Full Circle Campaign Attribution, an app made…
Zebra knows it all, now
If you want to know what is happening in real time, ask Zebra. We’re not talking about that…