Trend spotting for fun and profit
Every marketer wants to know when the next trend will arrive. Software firms provide that crystal ball. Algorithms…
Helpshift Teams with Salesforce to Bring Mobile to Mainstream Firms
Everyone has a smart phone. That’s smart. But the app you are trying to access bungles transactions. That’s dumb. …
Cinemagraphs: a picture sells a thousand words
A photograph never moves. A movie always does. In between the two is a cinemagraph. Picture a photo…
Qvidian: pulling the value rabbit out of the hat
ROI used to be pretty straightforward. A company would buy a machine, operate it, turn out so many…
Blab: Predicting the next trend with software
Marketers are always trying to glimpse the future. If they can catch the slightest sight of a trend,…
InsightBASE: engaging with the customer first
Marketing automation is part of the never-ending attempt to find the customer before someone else finds him or…
Act-On predicts data-based engagement
Tomorrow is usually pretty much the same as yesterday. That is not how Andrew MacMillan sees 2016. The…
DialogTech uses AI to screen out spam
The spam phone call is a familiar scourge to the average person. It arrives as an interruption, with…
Livefyre rebuilds its offering
LiveFyre is pulling all its apps under one umbrella with its LiveFyre Engagement Cloud, being released today. Engagement…
RadiumOne reads prospects’ minds in real time
The soap opera is over. RadiumOne is going back to work. The privately-held purveyor of digital media buying…